The Baby ClubCbeebies
A positive parenting programme
In summer 2018 the BBC commissioned a brand new show The Baby Club. Shown on CBeebies, the show is aimed at parents, carers and their children. First and foremost it’s focused on helping families interact with their babies and toddlers. Plus it’s the first of its kind for the channel. Previously all programmes have been focused solely on entertaining the children, whereas this one brings the parents in. Made by Three Arrows Media, the series was aided during all stages of production by two organisations. The Foundation Years Trust and the charity Peeple. Therefore ensuring the episodes reflect the best practice for engaging very young children.
How does the show work?
It’s like a real baby club that you would find in your local area. Nigel and Giovanna take it in turns to lead a 15 min session with a group of parents. It’s filmed in such a way that the viewer at home also becomes a contributing member. Consequently there is the opportunity to add names to songs and partake in activities alongside participants on screen. Most importantly each episode has a hello song, a discover and play section, a nursery rhyme section, story-time and a goodbye song.
What the critics are saying
The Guardian call it ‘A TV godsend for frazzled new parents‘, Dad Blog Uk said ‘I instantly saw its appeal to stay at home dads‘. Up and down the country, parents are discovering the show and they are amazed at how well it engages their baby’s. This is no accident though there is a lot of research and science that has gone into structuring the baby club. And if you want to find out more about how some of the individual episodes are helping your baby, make sure you check out Nigel’s Baby Club Diaries.
When can you watch the show?
The Baby Club is on Cbeebies weekdays at 10:20am and 14:20pm.
Quote from Nigel
‘This show was an absolute gem to make and be a part of. It’s not often you find a programme that just warms your heart but this is definitely one. It speaks to all ages whether you are a parent, a child or a baby and I’m proud to be part of it.’